Direct Assurance

Les services magnifiques

Am I as well covered with a cheaper online insurance than a more traditional one ?

This is the question people may ask themselves about online insurance.With 1,600 advisors, Direct Assurance delivers high-quality services that earned it the title of “Customer Service of the Year 2025.”

To convey this message and highlight the beauty of its insurance services, Direct Assurance chose to bring them to life through painting.

Inspired by major artistic movements – Rococo, Baroque, and Impressionism – the campaign seeks to illustrate the services provided by Direct Assurance.

Each campaign visual was entrusted to a painter, who used their craftsmanship, palette, and above all, their sensitivity to depict scenes of policyholders supported by Direct Assurance