The fortune teller of Cannes

During Cannes Lions, every agency asks the same question: will my campaign win a Lion? Madame Airma answers it before the jury does.

Madame Airma is an AI-powered fortune teller. You hand her your campaign board and answer a few questions, and while an AI reviews the entry, the reading plays out inside a 3D crystal ball. Then comes the verdict: Grand Prix, Gold, Silver, Bronze or No Medal, with a score for the idea, the strategy, the execution and the results.

An Artefact 3000 initiative for Cannes Lions 2026, the experience launched with a handwritten mailer sent to creatives, creative directors and trade journalists. It was picked up by Creapills, Dans Ta Pub, Wersm, Merca2.0 and The Inspiration.