Paris Aéroport x FFDYS
Did you notice anything?
You may be among the 8% of the French population who live with language disorders and naturally write, read, and pronounce “Aréoport” instead of “Aéroport.”
In partnership with the National Federation for Dys disorders, we deliberately introduced an error into our own logo.
On the occasion of National Dys Day, Aéroport became “ARÉoport” throughout Paris terminals—on façades, walls, screens, and social media.
A simple transformation to make visible a disorder that often isn’t.
Now, like thousands of passengers, you too have noticed.










Prompted by reality
19 Rue Pierre Sémard, 75009 Paris ,France
Artefact 3000 : +33 1 79 72 45 45
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