Paris Aéroport

Paris Aéroport and the French Dys Federation join forces for Dys Awareness Day.

Did you notice anything?

You may be among the 8% of the French population who live with language disorders and naturally write, read, and pronounce “Aréoport” instead of “Aéroport.”

In partnership with the National Federation for Dys disorders, we deliberately introduced an error into our own logo.

On the occasion of National Dys Day, Aéroport became “ARÉoport” throughout Paris terminals—on façades, walls, screens, and social media.

A simple transformation to make visible a disorder that often isn’t.

Now, like thousands of passengers, you too have noticed.