TotalEnergies
The app for energy savings fans, Season 2
In 2024, TotalEnergies unveiled its new brand platform with an ad campaign highlighting the "thrill" of saving energy.
Following the success of this series (voted 7th favorite ad among French audiences in the 2024 Ipsos Awards), the family returns to our screens but this time betting on affinity targeting across platforms like Netflix, Twitch, and TikTok with tailor-made creative content.
The family continues to entertain us, led by a father who is more dedicated to energy savings than ever (still glued to his app) and now seems determined to share his tips with his growing community through stories and Twitch live streams.
Directed by Julie Navarro (BIG), the campaign features 4 spots and 9 vertical formats, each spotlighting a specific feature of the TotalEnergies app or a customer benefit.
“We approached these new media platforms as creative playgrounds where we could reunite with our family for Season 2. Under the amused or exasperated eyes of his kids, our dad humorously tries to embrace the codes of each platform. We catch him acting like a ‘top energy-saving tips’ influencer on YouTube Shorts and TikTok, or like a gamer who’s ‘mastered his objectives’ on Twitch.”
Margaux FerrandDirectrice de créationMore from 3000
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Prompted by reality