Essence of AI

When technology combines with the subtle art of perfume, a creation emerges that above all celebrates humanity and its imagination.

Essence of AI was born from the unique meeting between Artefact, a pioneer in artificial intelligence, and Robertet, an emblematic perfume house and undisputed reference in natural ingredients. This unique fragrance olfactively translates Artefact's signature identity thanks to the innovative power of NaturIA, a visionary tool resulting from their collaboration.

The fragrance embodies the cold, metallic precision of technology and data-driven innovation, represented by sharp, ozonic top notes and metallic aldehydes. It transitions into a vibrant, creative heart. Warm, resinous amber and smoky spices represent the human touch, creativity, and the bold, intuitive energy of artistic expression. This duality captures the essence of Artefact's philosophy—Art and Fact in perfect synergy.