Feel-good streaming

Shaking with fear and breaking into a cold sweat. Falling in love with the wrong person. Getting stuck in traffic or running after a train. In real life, these ordeals tend to push us to the brink. But experiencing them on screen feels so good!

To stand out in a saturated streaming market and highlight its content, TF1+ is choosing to differentiate itself through tone and attitude, driven by a brand personality that is both deeply unifying and sharp.

This new positioning builds on a simple mechanic: taking an everyday struggle and flipping it to show just how enjoyable it is to watch it unfold on TF1+.

That’s the vision behind TF1+’s new brand platform and tagline: "TF1+, feel-good streaming."