Brand platform

A brand platform is a communication territory and a tagline built to last. We created them for Direct Assurance and TF1+ (“Le streaming qui fait du bien”), supported TikTok’s repositioning (“Ça commence sur TikTok”), and have run the Total Spring saga, now TotalEnergies, since 2018. We have worked with Direct Assurance, TF1+, TikTok, Groupe ADP, Total Direct Energie and Franprix: 6 campaigns to explore.